"In 1904, at the urging of family and friends, Jack Daniel took some of his whiskey to the World’s Fair whiskey competition in St. Louis, Missouri. Not many of the big distillers gave Mr. Jack much of a chance, but when it was over, Jack Daniel’s Tennessee Whiskey was declared the finest whiskey in the world and was awarded the Gold Medal. This 750ml bottle, released in 1996, was the first in a series honoring each Gold Medal won by Jack Daniel’s Tennessee Whiskey."